But Something happened!
The Solutions I designed:
View the Prototype Here 👇🏼
User engagement
A significant increase in time spent using the readability feature and improvement in average content readability scores
User satisfaction
A noticeable reduction in support tickets related to readability features and an increase in positive user feedback.
Content Quality
Users actively employing the improved tool may see enhanced engagement rates on their posts and potentially faster follower growth.
Business Impact
The improvements could lead to better user retention rates and attract new users through positive word-of-mouth.
Competitive advantage
These enhancements may strengthen Bright's position in the content management system market.
User education
Develop a comprehensive onboarding process for the new readability features, including tutorial videos and interactive guides.
Personalisation
Explore ways to tailor readability suggestions based on individual user writing styles and industry-specific best practices.
My learnings
Competitor analysis is very valuable in identifying gaps and opportunities.
Tying user experience improvements to business outcomes creates room for improved business goals
In a similar project, I would:
Devote time to conduct in-depth user research
Establish clear, measurable success metrics at the project's outset.
Prioritize gathering and analyzing user data before making assumptions or projections
