We fixed the wrong problem - and it worked.
We thought Nigerians needed better access to affordable therapists. What they actually needed was inspiration to talk about mental health at all.
We discovered the real problem wasn't access to therapy—it was cultural perception.
It started as a design challenge with a friend
Pick a niche. Solve a problem. We chose mental health in Nigeria—create an app for booking therapists and getting support
Market research validated our assumption.
Competitors were solving the wrong problem too
Mytherpist, Nguvu health and Psynd Up
Focused on providing accessible and affordable mental health care along with mood tracking
The real problem wasn't what we thought
Cultural resistance, not access, was the barrier.
