E-LEARNING PLATFORM
E-LEARNING PLATFORM
E-learning platform for a Voice over Company
E-learning platform for a Voice over Company
E-learning platform for a Voice over Company
Problem Statement
Problem Statement
My client, a voice-over artist, needed a website to sell her training videos. She wanted a balance between professional and approachable - much like her own teaching style.
My client, a voice-over artist, needed a website to sell her training videos. She wanted a balance between professional and approachable - much like her own teaching style.
Process
Process
I had just one week to complete this design, so I had to do a lot of trade offs.
Solution
Solution
From the insights gathered, I aimed at creating a design with the following as my focus:
From the insights gathered, I aimed at creating a design with the following as my focus:
From the insights gathered, I aimed at creating a design with the following as my focus:
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
IMPROVED SITE NAVIGATION
I placed the features users will be most interested in using to find their way around the website front and centre making it very clear.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
CLEAN AND VISUALLY APPEALING DESIGN
Because of my client's interest in cleanliness and from the industry standard, I created a minimalistic design with good visuals.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
SIMPLIFIED CHECKOUT PROCESS
The main goal of my client was to sell courses. One of the core metrics was number of courses sold.
In order to align with her business goals, I had to create UX metrics - one of which was number of button clicks on courses and checkout completion rate.
In order to maximise the outcomes of these success criteria, the checkout process had to be very simple for the users.
Results
Results
While we didn't track any metrics for this project, there are some other notable outcomes for my work.
While we didn't track any metrics for this project, there are some other notable outcomes for my work.
Client Satisfaction
Client Satisfaction
The client was thrilled with the outcome. They referred me to another client for another design.
The client was thrilled with the outcome. They referred me to another client for another design.
Ease of implementation
The developer found the design easy to implement, which was a big win for the project's overall success.
The developer found the design easy to implement, which was a big win for the project's overall success.
Next Steps
Next Steps
Going forward, I'd recommend the follwoing:
Implementing analytics
To track user behaviour and conversion rates. This data could inform future design iterations and content strategy.
To track user behaviour and conversion rates. This data could inform future design iterations and content strategy.
User feedback
Adding user reviews and a community forum could foster engagement and provide social proof for potential customers.
Adding user reviews and a community forum could foster engagement and provide social proof for potential customers.
